Global & Localized SEO
Developing region-specific SEO strategies for international markets. I orchestrate content localization, GEO (Generative Engine Optimization) strategies, and Google Merchant Center optimization for core retail categories across the USA, UK, and the Middle East.
Technical SEO & Architecture
Leading technical audits and collaborating directly with developers. Whether it is a custom-built CMS or Shopify, I focus on crawl efficiency, fixing Core Web Vitals, category hierarchy, and proactively resolving technical debt to ensure flawless indexation.
Full-Funnel Content Production
Crafting buyer-focused, regulatory-compliant content that ranks. From highly technical financial (YMYL) content to immersive product descriptions and category pages for 100,000+ SKU retailers, I turn blogs and product pages into primary revenue drivers.
"0 to 1" Digital Launches
Transitioning established offline heritage brands into digital powerhouses. I handle the end-to-end SEO launch—establishing topical authority from scratch, building AI automation suites for content scaling, and mapping out long-term growth pipelines.
Current Projects & Engagements
A detailed overview of my active client portfolio, demonstrating the application of high-level SEO and content strategies across diverse global markets.
The Desi Food
Global Indian eCommerce • thedesifood.com
Role: SEO GEO Strategy & Global Market Localization (USA, UK, Middle East)
- Localized SEO: Developing region-specific SEO strategies for core categories: Groceries, Ayurveda, Beauty, and Fashion.
- Custom CMS Optimization: Managing SEO for a custom-built architecture, focusing heavily on crawl efficiency and category hierarchy.
- AI Automation: Currently building a suite of custom AI agents designed to streamline high-volume content production while maintaining strict SEO integrity.
Jiya Gold Palace
Heritage Jewellery Brand • jiyagoldpalace.com
Role: End-to-End SEO & GEO (Generative Engine Optimization)
- Growth Strategy: Orchestrating the "0 to 1" digital launch, establishing the brand’s online authority from scratch after operating offline since 1987.
- Technical & Shopping SEO: Conducting thorough technical audits and optimizing Google Merchant Center (GMC) for enhanced product visibility.
- Full-Funnel Content: Creating comprehensive content for blogs, product pages, and category descriptions to drive both top-of-funnel traffic and conversions.
Major FinTech App
Digital Payments • UAE (Name withheld due to NDA)
Role: SEO Consultant & Technical Support
- Regulatory Alignment: Developing highly-vetted content strategies that adhere to strict financial compliance and legal guidelines (YMYL standards).
- Developer Collaboration: Leading technical SEO audits and sharing actionable code enhancements to optimize Core Web Vitals and fix indexation blockers.
- Performance Tracking: Monitoring Google Search Console to proactively resolve technical debt and maintain dominant search visibility.
Major Agency Portfolio
US eCommerce Brands (Names withheld due to NDA)
Role: SEO Content Strategist & Writer
- Industry Expertise: Producing SEO-driven content for diverse, high-SKU retailers across Home & Garden (décor), Beauty (cosmetics), Automotive, and Luxury Furniture.
- Revenue Impact: Authored multiple top-performing pages that currently serve as the primary organic traffic and revenue drivers for these massive brands.