Real results from real work

Jiya Gold Palace had run as an offline brand since 1987, with almost no presence in search. I led the SEO for the online store from scratch and single-handedly: building out product pages, writing category and blog content, shaping the page design, and coordinating with the developers to keep the site healthy. The charts below are straight from Google Search Console.

Clicks and impressions, climbing steadily

Both clicks and impressions grew month on month as new pages were published and started to rank. Average position settled around 9.5 and continues to improve.

Showing up in AI search

The store also started appearing inside Google's AI features, reaching 38.6K impressions there. This is the AEO side of the work paying off, getting the brand in front of people using AI-powered search.

The Desi Food sells Indian food and groceries to NRIs around the world, with no deliveries inside India, so the whole audience is international. I was involved in a complete website revamp covering 25,000+ product pages, 200+ category pages and 150+ blogs. After the revamp, I set up AI-assisted workflows for product page optimization, category page optimization, blog writing and internal linking. Since then, impressions have grown steadily in the USA and other international markets, even without hreflang in place. The charts below are from Google Search Console, filtered to the USA.

Steady growth across international search

Clicks and impressions kept climbing through the six months after the revamp, reaching 3.25M impressions and 17.5K clicks from the USA alone, with an average position of 8.7.

Strong presence in AI search

The store reached 113K impressions inside Google's AI features in the USA, showing that the content is being picked up by AI-powered search as well as traditional results.